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Twitter Plans To Go Beyond Its 140-Character Limit

Twitter is creating a new product that lets users to share tweets which have been longer than the company’s 140-character reduce, according to multiple people acquainted with the company’s plans.

It’s unclear what the item will look like, but sources say it might enable Twitter users to create long-form content to the actual service. Users can previously tweet out blocks associated with text with products such as OneShot, but those are simply just images, not actual textual content published on Twitter. A Twitter spokesperson declined to help comment.

Twitter Plans To Go Beyond Its 140-Character Limit

Twitter Plans To Go Beyond Its 140-Character Limit
Twitter Plans To Go Beyond Its 140-Character Limit

The 140-character limit has become one of Twitter’s trademark features since day one. It has long been scrutinized by those away from the company, and many have argued over time that Twitter should broaden it. It has been a topic of discussion internally at Twitter for a long time, according to multiple sources, and has resurfaced in recent months under interim CEO Jack Dorsey because the company has been exploring new solutions to grow its user base.

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In addition to the actual long-form product, execs have been openly discussing thinking about tweaking how Twitter procedures its 140-character limit by removing things such as links and user handles through the count, multiple sources state. In the past, Twitter has tinkered while using the limit in other methods. Twitter Cards are still beholden for the 140-character limit but are meant to help people (and advertisers) share a great deal of information, and Twitter added a new “retweet with comment” option in April to supply people more room to inquire into tweets they share. This company also lifted the 140-character tip on private messages last June.

Dorsey is apparently supportive of a potential change, a bold stance however another sign that he / she isn’t simply keeping the actual CEO seat warm right up until Twitter finds someone long lasting.

“People have been really precious at Twitter with what Twitter can be and how much it might be evolved, ” said one current senior employee. “Having Jack come throughout and say it’s ok makes all the difference in the world. ”

Twitter Plans To Go Beyond Its 140-Character Limit

Twitter Plans To Go Beyond Its 140-Character Limit
Twitter Plans To Go Beyond Its 140-Character Limit

Twitter is desperate to discover new ways to attract users for the product. On his initial earnings call as TOP DOG, Dorsey was critical of some of the company’s most recent item changes and expressed the importance for Twitter to reach an increasingly mainstream audience. Tweaking the character count or enabling longer tweets are ways to do that.

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The question is whether a long-form option would actually increase Twitter’s audience. It might encourage publishers to share directly to Twitter more reguarily, but long-form publishing with other platforms like Facebook and LinkedIn is often more of a electrical power feature.

As with many early products, there’s the possibility the long-form feature may never help it become to consumers. But Twitter is planning to mix things up, and tweaking its persona limit would certainly do the trick.

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