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Samsung To Shutter Milk Video Service In November

Samsung plans to shut down Milk Video, a video-discovery app pertaining to users of Samsung’s Universe smartphones.

The Korean electronics giant announced Monday it would end support for that app on December 20, a day following your first anniversary connected with its launch.

“While we remain dedicated to providing premium enjoyment services, we are determined to end support for that Samsung Milk Video app adjusted November 20, 2015, ” this company said on the actual app’s Google Enjoy page.

Samsung To Shutter Milk Video Service In November

Samsung To Shutter Milk Video Service In November
Samsung To Shutter Milk Video Service In November

Milk Online video, a free video counterpart towards Milk Music music streaming service Samsung debuted throughout March 2014, released in November 2014. The video services featured curated feeds and a strong social mass media component, making it possible for users to find and share videos which can be popular online. Samsung also promised exclusive content from partners for example Red Bull, Funny or Die, as well as VICE.

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The app’s retirement marks another drawback to Samsung’s initiatives expand into mass media, where it comes with an unimpressive track record. In 2014, the idea jettisoned its Samsung Press Hub, which was just like iTunes and Google Play stores pertaining to movies and Television shows. Milk Music — a Pandora-like online r / c offering — is mostly an afterthought within the crowded music-app scenery, overshadowed by famous brands Pandora, Spotify and a slew of some others.

Videos offered by way of Milk Video typically were short attributes, such as videos from “Saturday Night Live” as well as other popular TV shows. A “Following” supply featured videos via brands and content makers well-liked by a user, and individuals could browse categories for example gaming, comedy as well as technology.

But the app’s accomplish was hobbled through Samsung’s decision to generate the service available only the united states and only upon its Galaxy mobile phones released since 2012. Samsung had said it would likely will increase the service in order to other products, as well as TVs, wearables and maybe the Gear VR digital reality headset

Samsung To Shutter Milk Video Service In November

Samsung To Shutter Milk Video Service In November
Samsung To Shutter Milk Video Service In November

Milk Video was additionally going against Google’s Metacafe, the world’s most significant online video origin. YouTube streams 6 billion dollars hours of video monthly, and more than half its viewing is mobile, according towards company. Samsung’s recently established service was dwarfed my own YouTube’s massive throughout the world reach.

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Milk Online video didn’t have ads, which gave the idea a leg on YouTube. But that also meant that the service didn’t produce revenue, meaning Samsung would have to pay content providers for that choicest video information to lure viewers towards service.

Samsung would not respond to a request for additional comment about the app’s withdrawal.

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