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Apple Relaunches Campus Store And You Can Buy Any Apple Product There Now

CUPERTINO, California — The store at Apple’s headquarters is back in business.

After shutting this for renovations this summer, the consumer-electronics giant is reopening this shop at 1 Limitless Loop. The store can be a popular tourist interest, offering T-shirts, devices and novelties.

Apple Relaunches Campus Store And You Can Buy Any Apple Product There Now

Apple Relaunches Campus Store And You Can Buy Any Apple Product There Now
Apple Relaunches Campus Store And You Can Buy Any Apple Product There Now

For decades, visitors from world wide came to invest in Macs and iPods. The new reopened store may now stock a thing they couldn’t get there: the iPhone, Apple’s hottest product.

CNET bought a tour regarding Apple’s new digs with Friday, shortly after the company opened this to employees for the sneak peek. CEO Tim Cook visited earlier inside day, greeted by the line of staffers snaking around the campus. The store opens for the public Saturday a . m ..

“It’s completely unique, ” said Enrique Atienza, the senior market movie director at Apple.

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And it is. The old shop, first opened 22 years back, was dark and similar to a campus bookstore. It had been also the only place Apple fans could easily get company swag. It had T-shirts together with slogans like, “It’s this thinnest, most light in weight T-shirt yet, ” or baby onesies having said that “User guide certainly not included. ” You might buy iPads, iPods along with Macs there, however no other gadgets.

By contrast, the new store is bright. It has the glass facade, a wall regarding wooden shelves and many lights overhead. It’s similar to the Apple retail store at your community mall.

Apple Relaunches Campus Store And You Can Buy Any Apple Product There Now

Apple Relaunches Campus Store And You Can Buy Any Apple Product There Now
Apple Relaunches Campus Store And You Can Buy Any Apple Product There Now

The T-shirts are nevertheless clever, but a lesser amount of slapstick. One of which says ” Tank top, ” while another has a picture of this ubiquitous ellipses that will iPhone users see if the person they’re sending text messages with is typing a reply. For the very first time ever, the campus store is likewise open on Saturdays.

“A lot of international folks appear here, ” said Atienza. “They wish to be where it started out. “

Apple Relaunches Campus Store And You Can Buy Any Apple Product There Now

Apple Relaunches Campus Store And You Can Buy Any Apple Product There Now
Apple Relaunches Campus Store And You Can Buy Any Apple Product There Now

The store is portion of Apple’s new list strategy. The company has charged Angela Ahrendts, this former Burberry CHIEF EXECUTIVE OFFICER, with revitalizing this division by delivering an air regarding high-fashion sensibility. She blends with Jony Ive, Apple’s chief design officer, who’s helping with all the redesigns.

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Apple has largely defined the present day electronics-shopping experience, but some say the novelty has worn away. Stores from Samsung along with Microsoft have properly mimicked Apple’s list feel, and Apple not breaks out sales to the retail division.

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